If you’re planning to design a website for your business you have probably hearing countless times that your website must be mobile-friendly. But, why so? Well, one of the simplest answers is because it is the age of Smartphone and it isn’t changing anytime soon. For must websites over 70% of their traffic is on mobile devices and for many it is much higher. People under 30 and in some cases are consuming 90% of content on mobile devices. Personal computers are almost becoming a thing of the past unless you’re sitting at your office desk. Ignore this trend at your peril.
There are obvious reasons for being mobile considering the above. Surely, a mobile-friendly website makes the navigation easier for the users? When consumers log on they deserve to actually be able to see what’s on the page and click the buttons easy. We all know what it’s like to have to expand the screen to try and read a portion of the page. No company should be serving a website like this in 2017.It’s a Neccessity not a Luxury.
Top 5 reasons to be website mobile friendly
Because Google Says you better be
One of the major reasons why your website needs to be on mobile now is because Google prefers those websites in search engines that have excellent mobile-view compatibility. Google takes user experience very seriously. Because, a website designed for desktops only will never offer the same navigation experience when accessed through mobiles. Google has now introduced policies that it is downgrading non- mobile friendly websites and on mobile device results can even potentially stop indexing you at all. If you want to continue performing on Google being mobile is a must into the future. Do Google’s mobile friendly test on your website https://www.google.com/webmasters/tools/mobile-friendly/
Everyone is on Mobile
Nowadays, smartphones have become an inseparable part of everyone’s life. In several studies, it has been found that more than 80% of the internet users utilize their smartphones for accessing the web. In the coming years, this statistic will go even higher. So, if you are planning to start an online business or already have one, you must have a mobile-friendly website to achieve success.
Most of the Web Traffics Come Through Mobile
In most of the surveys, it has been found that most of the requests for web searches come through mobile devices rather than the desktops. In fact, Google has also confirmed that the mobile searches have surpassed desktop searches in various countries. As more users are relying on web searches through their mobile devices, your business websites need to be mobile-friendly to ensure that your targeted users will not bounce to any other websites or as mentioned already be downgraded.
One Website for All Devices
In this cut-throat business world, you need to have a website which opens clearly and works wonderfully on all digital devices. You need to ensure that your website can be viewed flawlessly across all mobile devices if you want to target a large number of potential customers. With a responsive website design, you can always rest assure that your website will function properly and efficiently across all available digital devices.
People leave websites they can’t navigate. Mobile friendly websites adjust their navigation to the device to make it easy for users. Non-mobile friendly websites are a user nightmare. The text is not visible and people’s fingers are often too thick to press the buttons. Users just don’t tolerate this anymore.
Mobile Users Shop More
Most of the sales and conversions in the world of online marketing come through mobile devices when compared to their desktop counterparts. As the primary goal of each business is to make money, you must invest in designing a responsive website to take your business to the new heights of success.