Things You Should Keep in Mind While Using a Video in Website

Posted On April 11, 2017 / 0 Comments

One of the golden rules which you need to follow for creating an effective and functional website is to not do anything just because they are in trend but because they are good for user experience. The more your will give focus on user experience while design and development of the website, the more successful your website will be for your business. Using videos on your website is a great way to engage your visitors. But, how will the video be used in website also matters a lot to make it visually appealing, responsive, and search engine friendly? If you think that using a video is really important on your website, hiring professional website designers in Cork is an ideal option to opt.

Using Video in Website

Whether you are planning to use foreground or background video on your website, both of them can effectively help in creating a brand presence when used in a proper way. As videos on your website play a very significant role in grabbing consumers’ attention, you need to look at some basic principles which the professional web designers in Cork keep in mind while integrating video on a website.

Know Your Purpose of Making Video

There is a clear purpose of using any element while designing a website. You should have a proper understanding of what you want to include in the video to give your users a wonderful navigation experience. Whether you want to convey your business objective to your consumers’ or want to promote your services or products, you should discuss every detail with the professional website designers in Cork to have a clear idea of the latest video trends for websites that will increase visitor engagement on your website.

Use the Key Points in Both Video and Other Parts of the Website

Most of the time, people usually try to use the same content which is highlighted in the video in other section of the website. But, this is not a good practice. A lot of time, users simply ignore the video, even when it is really awesome. It is, therefore, advised to ensure that all the important information that is highlighted in the video is also available in other parts of the website.

It is also possible that search crawlers could not read the content which is highlighted in the video, so using it in other parts of the website will also work well for SEO as well.

Make Sure that Your Video will Go Perfect with the Website Layout

Website Layout

Making sure that the video goes perfectly with the layout of the website is important not only for making your website look great but also to catch the attention of the users. As the appearance of the website matters a lot in creating an impression on the users for the first time, it is important to make sure that everything in your website is used in proper way.

Ignore the Audio

A lot of time, it seems inappropriate to use audio along with the video when it comes to integration in website. Most of the time, audio distracts the audience from finding the important information. It is, therefore, advised to avoid the auto-play audio feature on your website.

As video plays a significant role in grabbing the attention of the users, it is advised to hire an experience and specialized website designer in Cork in order to let everything done in the best possible way.

 

So it's 2017 and now time to get your business up to speed if it's not. The Digital Department is one of Cork's leading developers of mobile responsive websites and Ecommerce stores. Please contact us any time on 021 250 9045 or email on info@thedigitaldepartment.ie