Mobile Usage & Penetration
Mobile Marketing is growing in importance as the growth in smartphones continues at a rapid pace. Today, almost 60% of the Irish population have a smartphone and depending on the consumer demographic this can be up to 90% in younger segments of the population. People are getting more mobile in the way they source information and entertain themselves with 92% of smartphone users using mobile Internet on a daily basis.
Connecting with people when they are out and about through their mobile devices is a huge opportunity for all marketers. It now allows us not just to target consumers on the couch but while they are near your point of purchase and in a ready-to-buy situation. With usage time on mobile increasing all the time it is now being an imperative that companies have a mobile strategy.
Mobile marketing is any activity you can do to connect your business with people while they are on their mobile. There are a number of key mediums and strategies to do this:
1. Website: Ensure your website is mobile responsive as consumers will not navigate a website that is not user friendly on mobile.
2. Mobile Apps: While it can be expensive apps are a great way to engage and connect with customers on a regular basis. See our new mobile application platform.
3. SMS: While care has to taken in the use of SMS there are good opportunities to create awareness and drive engagement. Shortcodes can be a great method to engage consumers and establish lasting connections with them.
4. Location marketing: This is connecting with people on their mobile while they are in a certain location. This is driven by GPS or WIFI AND can be done through apps or SMS. It can offer great opportunity to engage with people at the right time and plac
5. Mobile Advertising: This can be done similar to conventional display through website, apps, or social networks.
Depending on the product/service and the stage of digital planning businesses should be looking at the right mobile solutions for them. The mobile phone is now a lifestyle product carried with their owners 24 hours a day.
March 02nd, 2019
Did you know your business could get up to 60% off the cost of a website with The Digital Department?
So how do you do? Currently the Local Enterprise Boards are offering an online trading voucher for 50% off your website up to a cost of €5000. On top of that TDD is offering another 10% to businesses that quality for the voucher scheme resulting in 60% of the cost of your website will be … Continue reading Did you know your business could get up to 60% off the cost of a website with The Digital Department?
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June 28th, 2017
What are the Major Challenges for the Mobile Application Development Industry?
The mobile application development industry has been growing continually since the time of its inspection and will continue to do so in future as well. There are various factors which are responsible for the increasing demands of the mobile application development in Cork. The increasing popularity of the smartphones is one of the major reasons … Continue reading What are the Major Challenges for the Mobile Application Development Industry?
June 20th, 2017
How do Magento Developers help in Building High-Performance eCommerce Store on Magento?
Nowadays, eCommerce stores serve as a great medium for businesses to expand their business reach and get more profits online. Now, users can buy products and book services by simply using their smart devices and thus significantly reducing the chances of losing customers irrespective of the geographic location. As a lot of businesses invest in … Continue reading How do Magento Developers help in Building High-Performance eCommerce Store on Magento?
June 13th, 2017
What is A Progressive Web App and Why it Becomes Vital Today?
Google has been working continually to enhance the web browsing experience for the mobile users. In order to do so, Google has taken several steps to help users in finding virtually any kind of service or product on mobile. If you are running an online business, you must approach professional mobile app developers to keep … Continue reading What is A Progressive Web App and Why it Becomes Vital Today?
June 06th, 2017
5 Website Design Tricks & Tweaks to Boost Conversions
“How to increase conversion on the website?”. You can find numerous blogs and articles on the web related to this title. But, the answer is always the same story in most of the blogs i.e. use high quality, engaging and relevant content. Although, using high quality, engaging, and unique content on the website is quite … Continue reading 5 Website Design Tricks & Tweaks to Boost Conversions