Learn The Top 5 Most Important SEO Techniques

Posted On February 15, 2016 / 0 Comments

At present, the internet is considered as the most authentic source to seek information about anything. In order to ensure that a particular website rank topmost in Cork, SEO or Search Engine Optimization becomes a quite necessary factor. SEO in cork is considered ideal to uplift the ranking of the websites in the foremost search engines but SEO manipulation through black hat techniques has alarmed major search engines to modify their algorithms a bit complex to ensure that only relevant and original websites rank higher in the search results. So, we will be discussing about the 5 top methods in this blog that can boost the ranking of your website through search engine optimisation in cork.

Things to Consider for Higher Search Engine Rankings:

 

1. Quality-based Original Content: It is the prime part of SEO in Cork as you may have listened to the phrase “content is king”. Writing and posting unique, informative, engaging and quality-based content is the only thing you, as a user, can do to optimize your website. Quality-based and fresh content has always a greater possibility to rank higher for any particular search.

2. Structured URL and Mark Up: Systematic placement of HTML codes and content is always essential to let the search engines easily analyze the content of a website. Proper use of heading elements for content is also a crucial factor to ensure the importance of your content over the web. Besides, the use of CSS also helps to distinguish content from the design elements that ensures easier readability by search engines.

3. Meta Data and Titles: Tagging content with relevant meta titles, meta descriptions and titles is also an essential factor to consider. Most of the search engines now give less priority to meta data nowadays due to the misuse in black hat SEO techniques but still, it is vital for web pages to use and implement them in the proper manner. However, titles in a web page still carry significant weight if tagged in a systematic manner as the titles give a brief statement of the followed content. So, it is essential to ensure that the titles represent the true summary of your contents.

4. Keyword Research and Density: It is always important to explore the potential keywords relevant to the theme of content and website. An important factor to consider is that targeting of single word keywords is not much effective as these are highly competitive rather than opt for long tail keywords based on possibility and combination as per your products, services or provided information. Create the web pages and content by keeping in mind the optimal keyword density to ensure their higher weight in search engines. At least, each page should have those focused keywords at the proper places as given below:

  • Title
  • Meta Data
  • Headings (<H1>, <H2>, <H2>….)
  • Descriptions
  • Alt Tag
  • Title Tag
  • Inbound or Outbound Links

5. Quality-based Inbound Links: Links from quality-based and relevant websites are just like getting votes from the ones who trust your website. However, links from low reputation websites are less useful and links from websites with higher page rank are highly effective. Besides, there are bad links also which are linked to the websites that are either banned by search engines or do not have content related to your web page.
For e.g
Image a website that sells televisions
Condition A: It has a link on the page of Samsung website. – Good
Condition B: It has a link on the page of Nescafe website. – Bad

Although, the quantity of quality-based inbound links to your website have a higher impact on raising the rankings in search engines but always prefer quality over quantity when it comes to link building. Do not always try to link your home pages, links to internal pages have significance in link building.

That was all about some of the important steps to boost your ranking in the major search engines. We, at The Digital Department, truly understand the significance of SEO services in Ireland and always endeavor to share the latest knowledge with the visitors and clients. If you do left with any doubt or want to services for search engine optimisation in cork, contact us now.

So it's 2017 and now time to get your business up to speed if it's not. The Digital Department is one of Cork's leading developers of mobile responsive websites and Ecommerce stores. Please contact us any time on 021 250 9045 or email on info@thedigitaldepartment.ie