5 Ways to Optimize Magento Website Performance on Search Engines - THE DIGITAL DEPARTMENT


magento performance optimization

5 Ways to Optimize Magento Website Performance on Search Engines

Owing to versatility, infinite designing possibilities, and possibilities to add numerous plugins & extensions, Magento is extensively renowned for creating small, medium, and large eCommerce stores. Though Magento comprises a lot of innovative features but because of its slow loading speed, many businesses hesitate to invest in Magento website design and development. In this cut-throat marketing world, conversion rate majorly depends on the website loading speed and client satisfaction. Most of the people abandon a website that takes more than 3 to 4 seconds to load. This is probably why Magento performance optimization is the primary concerns of various eCommerce stores.

magento performance optimization

If you are also one among those whose Magento eCommerce stores load slowly, you must read this blog to know about five easy ways to speed up the performance of your Magento eCommerce store. But before this, it is important to understand the reasons for poor loading speed of Magento eCommerce stores.

What are the Reasons for Poor Loading Speed of Magento eCommerce Stores?

The size of the web pages has increased to a greater extent these days. It has been observed that the size of the web page has been increasing by 25% every year. Apart from that, too much content, images, and other media contents are also responsible for the pulling down of the loading speed of the Magento eCommerce stores. As Magento performance optimization is no longer an option but a necessity, you must look out the ways to speed up the performance of your Magento eCommerce store.

How to Optimize the Performance Magento Based eCommerce Stores?

There are numerous ways for optimization of Magento performance. Let’s have a look at some of the simple ways:

  • Always Use the Latest Version of Magento

Use of updated version of Magento is one of the crucial aspects of Magento performance optimization. The latest version of Magento always comes with several bug fixes and performance improvement features. It is therefore advised to use the updated version of Magento for Magento website design and development.


  • Use of Sprite Images

Using sprite images is proven to be very beneficial in optimizing the speed of Magento eCommerce stores. Under sprite image methodology, all the images available on the website will be merged into a single source image. The obtained single source image will be placed in an exclusive URL with a single HTTP request and thereby it will help in speeding up the performance of Magento eCommerce store.


  • Clean Database Log

Various Magento stores contain a large number of unnecessary data. It is not a good practice as a large database pulls down the speed and performance of your website. You must need to clean your Magento database from time to time to improve the performance of your website. It is not only the simpler way but it’s time-saving too. You do not have to put extra effort to optimize the performance of the Magento store.


  • Avoid Using Third Party Extension

Using Magento extension can be helpful in numerous ways. However, it would be great to use third party extensions in your website at a minimum level. The more extensions you use on your website, the more process and database it will require. It will thereby have a negative impact on the overall performance of the website.


  • Deploying Varnish for Cache

varnish cache


Magento comes with default caching engine named file system. Besides file system, it is advised to use varnish cache to optimize the performance of Magento. It is one of the best ways to speed up the performance of the websites which comprise heavy contents. As a reverse proxy, varnish cache speeds up your Magento eCommerce site up to 200 times than normal caching.

Whether you are going to create a new Magento website or want to speed up the performance of your existing site, you must approach a reliable and renowned Magento website design and development company to ensure that everything will be handled in a right and professional way.