Misconceptions about web design can lead to misunderstandings and miscommunications between bosses and web designers. Here are 10 common misconceptions that bosses might have about web design:
It’s All About Aesthetics
One of the biggest misconceptions is that web design is primarily about making a website look good. While aesthetics are important, usability, functionality, and user experience are equally vital. Think compelling copywriting, UX strategy and customer journey mapping, advanced coding and programming, integrated CRMs and reporting tools, and more.
Web Design Shouldn’t Cost So Much
Many bosses believe that web design can be done quickly and inexpensively. However, creating a web design is a complex process that requires advanced knowledge of visual aesthetics, copywriting, programming languages, content management systems, and more. Any professional or team who has those chops is going to charge accordingly. Any professional or team who doesn’t have those chops will charge less and you’ll be unhappy with the results.
It’s a One-Time Project
Building a website is not a one-time project; it’s an ongoing process. Regularly analyzing user data and feedback to make improvements is crucial for long-term success.
Anyone Can Design a Website
Why do you need to hire a professional web design firm for your business site? First, the size and complexity of your site. A free website tool is great for a website with one or two pages, but your company’s site is going to have way more than that in complex hierarchies. You’re going to want a professional’s help to ensure that pages are organized correctly and are easily, intuitively found by website visitors.
Mobile Responsiveness Is Optional
Maintaining separate sites for your mobile and non-mobile audiences can get expensive. By using responsive design, you can save money by eliminating the cost of paying for a mobile site. You will only need to invest in a single site design to appeal to all visitors and all devices.
SEO Can Be Added Later
Some bosses believe that search engine optimization (SEO) can be added to a website after it’s built. SEO should be integrated into the design and development process from the start for the best results. Organic search constitutes a major part of the performance of a website and it plays a big part in getting customers to complete conversion in the website. This means that if you want your website to work, SEO is vital as it is a major source of Organic Search Traffic.
More Features Are Always Better
It’s a common misconception that adding more features and functionalities to a website will make it better. However, a cluttered and complex site can overwhelm users and hinder their experience.
Some bosses assume that once a website is built, it doesn’t require ongoing maintenance or updates. Regular updates, security patches, and content additions are essential for a successful website.
Some bosses think that there’s a universal template that can be used for all websites. In reality, each project requires a tailored approach to meet the unique goals and needs of the business.
The Boss Knows Best
Sometimes, bosses may believe that their personal preferences should drive design decisions. Effective web design should be based on user research and best practices, not personal preferences.
It’s essential for bosses and web designers to communicate effectively, clarify expectations, and educate each other about the realities of web design to avoid these misconceptions and achieve successful web projects.