Search Engine Optimisation with TDD
The importance now of being high up in the search rankings cannot be over stated. It is now estimated that 80-90% of people will now search for what they want on search enginesand base their purchasing decisions on what they find. Are your competitors making huge additional revenues from their search ranking you are missing out on?
Number 1 we understand how search engines work better than most. This allows us to focus on the areas that really matter to the search engine and thus we get quicker and better results than others. We have a uniquely strong and skilled SEO team that can guarantee better results than our competitors.
There is no €100 in one month solution to doing SEO properly. If someone tells you this well just keep your money and walk away. Search engine optimization done well requires high-level skills, hands on manual work and resources and it takes some time. The length of time can often depend on how competitive your sector is. For example, if you want to get to page one of Google for keywords like ‘hotel’ this will take time and also a lot of work as your competitors are putting in alot of time and work. If you are a local dentist maybe the competition is a lot less and hence time can be shorter.
We research what people are searching around the services you provide. It is essential your website is optimizing around what people are looking for and search wording they are using.
Where is your market and where are you most likely to get business from. There is no point if you are dentist in Dublin optimizing your website for the whole of Ireland. You may even want to optimize it for your part of Dublin. We will put together an SEO plan for your website to get it on the first page of search engines in a certain period of time for right searches.
Google and other search engine want healthy websites. They reward healthy ones and downgrade those that are not. We run a full health check on your website to find page and crawl errors, data structure problems, broken links, missing alt tags and other technical issues. We also run a speed test of your website and correct any issue delaying download speed as search engines put great emphasis on this now.
Since April 2015 Google is punishing websites that don’t pass their mobile optimization test. Run a check on your website and see if you pass the test. https://www.google.com/webmasters/tools/mobile-friendly/.
We ensure all your on site page titles, descriptions and keywords are all correct for what you want to achieve. We also look at the content and the structure of that content on all your pages.
This is where the hard work starts and their are no short cuts. Once all the onsite health checks and structural issues are right the role of off site optimization takes over. Getting this right is what will really separate your website from the rest. TDD have a unique set up that makes us leaders in the field of off site optimization success.
We can put together SEO plans that can cater for all budgets. Costs can vary depending on the difficulty of the project or even the number of key words you want to optimize for. Every project is different and it is important we customize accordingly.
Firstly, we conclude how many keywords you want to optimize for. Is it 5, 10, 15 etc? We will suggest these keywords to you based on our analysis of what people are searching for in relation to your business. You may even want to start with 5, 10 or 15 keywords and then seeing the success of that expand it from there to bring more of the related search traffic to your website.
For example, a solicitor firm might decide to optimize for keywords ‘solictors’, ‘solictors Dublin’, ‘solicitors cork’ etc but then it might expand to start optimizing for all its individual services like ‘Commercial solictors’, ‘conveyancingsolictors’, ‘family law solictors’ etc. Whatever number of keywords we agree with you to start with we will apply the best SEO techniques to ensure you get the right results for these.
As a business grows it’s search engine capability and captures the searches related to their services it can have a dramatic effect on any business. Capturing the search traffic for your sector can absolutely transform your business in many cases and vastly increase your customer base and turnover.
At The Digital Department we give each of our client a full SEO report once a week outlining the work we completed and an updated on how their search results have improved this week. This is fantastic encouragement for clients as they can see week by week how they are gradually climbing up the rankings.
May 23rd, 2017
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