Search Engine Optimisation with TDD
The importance now of being high up in the search rankings cannot be over stated. It is now estimated that 80-90% of people will now search for what they want on search enginesand base their purchasing decisions on what they find. Are your competitors making huge additional revenues from their search ranking you are missing out on?
Number 1 we understand how search engines work better than most. This allows us to focus on the areas that really matter to the search engine and thus we get quicker and better results than others. We have a uniquely strong and skilled SEO team that can guarantee better results than our competitors.
There is no €100 in one month solution to doing SEO properly. If someone tells you this well just keep your money and walk away. Search engine optimization done well requires high-level skills, hands on manual work and resources and it takes some time. The length of time can often depend on how competitive your sector is. For example, if you want to get to page one of Google for keywords like ‘hotel’ this will take time and also a lot of work as your competitors are putting in alot of time and work. If you are a local dentist maybe the competition is a lot less and hence time can be shorter.
We research what people are searching around the services you provide. It is essential your website is optimizing around what people are looking for and search wording they are using.
Where is your market and where are you most likely to get business from. There is no point if you are dentist in Dublin optimizing your website for the whole of Ireland. You may even want to optimize it for your part of Dublin. We will put together an SEO plan for your website to get it on the first page of search engines in a certain period of time for right searches.
Google and other search engine want healthy websites. They reward healthy ones and downgrade those that are not. We run a full health check on your website to find page and crawl errors, data structure problems, broken links, missing alt tags and other technical issues. We also run a speed test of your website and correct any issue delaying download speed as search engines put great emphasis on this now.
Since April 2015 Google is punishing websites that don’t pass their mobile optimization test. Run a check on your website and see if you pass the test. https://www.google.com/webmasters/tools/mobile-friendly/.
We ensure all your on site page titles, descriptions and keywords are all correct for what you want to achieve. We also look at the content and the structure of that content on all your pages.
This is where the hard work starts and their are no short cuts. Once all the onsite health checks and structural issues are right the role of off site optimization takes over. Getting this right is what will really separate your website from the rest. TDD have a unique set up that makes us leaders in the field of off site optimization success.
We can put together SEO plans that can cater for all budgets. Costs can vary depending on the difficulty of the project or even the number of key words you want to optimize for. Every project is different and it is important we customize accordingly.
Firstly, we conclude how many keywords you want to optimize for. Is it 5, 10, 15 etc? We will suggest these keywords to you based on our analysis of what people are searching for in relation to your business. You may even want to start with 5, 10 or 15 keywords and then seeing the success of that expand it from there to bring more of the related search traffic to your website.
For example, a solicitor firm might decide to optimize for keywords ‘solictors’, ‘solictors Dublin’, ‘solicitors cork’ etc but then it might expand to start optimizing for all its individual services like ‘Commercial solictors’, ‘conveyancingsolictors’, ‘family law solictors’ etc. Whatever number of keywords we agree with you to start with we will apply the best SEO techniques to ensure you get the right results for these.
As a business grows it’s search engine capability and captures the searches related to their services it can have a dramatic effect on any business. Capturing the search traffic for your sector can absolutely transform your business in many cases and vastly increase your customer base and turnover.
At The Digital Department we give each of our client a full SEO report once a week outlining the work we completed and an updated on how their search results have improved this week. This is fantastic encouragement for clients as they can see week by week how they are gradually climbing up the rankings.
May 29th, 2018
How will New Ad Format of Google AdWords Empower Businesses?
If you are in the digital marketing world, the chances are you being familiar with the concept of digital advertising. A lot of online businesses these days have shifted their huge advertising budget from conventional advertising to digital advertising like Facebook ads and Google AdWords because of numerous good reasons. In the world of online … Continue reading How will New Ad Format of Google AdWords Empower Businesses?
May 14th, 2018
How to Craft an Effective CRO Strategy for Boosting eCommerce Sale?
eCommerce businesses are at its peak these days. As more and more people prefer to shop online today, you cannot afford to ignore the concept of eCommerce. However, running an eCommerce store successfully is not without a growing pain. You need to create effective strategies, stay updated, and to work hard to transform your small … Continue reading How to Craft an Effective CRO Strategy for Boosting eCommerce Sale?
March 23rd, 2018
Did you know your business could get up to 60% off the cost of a website with The Digital Department?
So how do you do? Currently the Local Enterprise Boards are offering an online trading voucher for 50% off your website up to a cost of €5000. On top of that TDD is offering another 10% to businesses that quality for the voucher scheme resulting in 60% of the cost of your website will be … Continue reading Did you know your business could get up to 60% off the cost of a website with The Digital Department?
March 22nd, 2018
How to Maintain the Relevancy of Your Site in 2018?
Time comes and goes and so as the website development trends. What is trending a few days ago becomes outdated with the introduction of the latest techniques. You need to keep your website functional and beautiful because of two critical business reasons i.e. legal compliance and to enhance the users’ experience. Though you can ignore … Continue reading How to Maintain the Relevancy of Your Site in 2018?
March 14th, 2018
Why Should Motion Design Be the Part of Your Web Design Strategy?
No matter whether you are planning to create a new website or want to remodel the existing one, you will surely want to create a website that can amaze users. No matter how wonderful feature you added to your website, it worth nothing if it cannot be discovered by the users. Only a beautiful web … Continue reading Why Should Motion Design Be the Part of Your Web Design Strategy?
March 07th, 2018
Persuasive UX Design: 3 Psychological Triggers that Work for Your Business
When it comes to designing a website, you cannot ignore the UX of the website. This is mainly because it is the UX which determine how users interact with your website. There are millions of websites available over the web that offer same types of services, but not all of them have the same performance … Continue reading Persuasive UX Design: 3 Psychological Triggers that Work for Your Business
February 20th, 2018
3 Key Factors of Magento Performance Optimization
If you ask which is the most used eCommerce platform throughout the world today? The answers of a lot of people will surely Magento. Magento is used by a large number of eCommerce business giants because of its flexibility, scalability, and user-friendliness. Even though it is one of the most successful eCommerce platforms, but it … Continue reading 3 Key Factors of Magento Performance Optimization
February 02nd, 2018
How to Optimize the Performance of Your Magento 2 Store in Just 5 Easy Steps?
Magento 2 is highly on demand these days for creating an effective and user-friendly online store. This new edition is introduced for streamlining the eCommerce business. But this does not mean that Magento 2 is perfect or do not require optimization. Though there are several areas on which you should work to enhance the perfor … Continue reading How to Optimize the Performance of Your Magento 2 Store in Just 5 Easy Steps?