Lets Get You Mobile

Lets Get You Mobile

Mobile Usage & Penetration

Mobile Marketing is growing in importance as the growth in smartphones continues at a rapid pace. Today, almost 60% of the Irish population have a smartphone and depending on the consumer demographic this can be up to 90% in younger segments of the population. People are getting more mobile in the way they source information and entertain themselves with 92% of smartphone users using mobile Internet on a daily basis.


The Mobile Opportunity

The Mobile Opportunity

Connecting with people when they are out and about through their mobile devices is a huge opportunity for all marketers. It now allows us not just to target consumers on the couch but while they are near your point of purchase and in a ready-to-buy situation. With usage time on mobile increasing all the time it is now being an imperative that companies have a mobile strategy.


What is Mobile Marketing?

What is Mobile Marketing?

Mobile marketing is any activity you can do to connect your business with people while they are on their mobile. There are a number of key mediums and strategies to do this:

1. Website: Ensure your website is mobile responsive as consumers will not navigate a website that is not user friendly on mobile.

2. Mobile Apps: While it can be expensive apps are a great way to engage and connect with customers on a regular basis. See our new mobile application platform.

3. SMS: While care has to taken in the use of SMS there are good opportunities to create awareness and drive engagement. Shortcodes can be a great method to engage consumers and establish lasting connections with them.

4. Location marketing: This is connecting with people on their mobile while they are in a certain location. This is driven by GPS or WIFI AND can be done through apps or SMS. It can offer great opportunity to engage with people at the right time and plac

5. Mobile Advertising: This can be done similar to conventional display through website, apps, or social networks.

Depending on the product/service and the stage of digital planning businesses should be looking at the right mobile solutions for them. The mobile phone is now a lifestyle product carried with their owners 24 hours a day.


Thoughts & opinion

  • right time

    May 23rd, 2017

    Is It the Right Time to Call for Website Designers in Cork for Website Remodeling?

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    Designing a website is not all about graphics and texts. A lot of technicalities, research works, and planning are usually involved while creating an effective, functional, and attractive website. Many people have a misconception that website design in Cork is a one-time investment. But, a website is new only for the time when it gets … Continue reading Is It the Right Time to Call for Website Designers in Cork for Website Remodeling?


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    May 19th, 2017

    4 Website Development Trends Which Will Rule in 2017

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    With the development of science and technology, the field of website development and design has been increasing at a significant rate. The growth happens at such incredible rates that it becomes tough for the businesses to keep themselves updated with the latest trends or times. Though your website might be working well for you as … Continue reading 4 Website Development Trends Which Will Rule in 2017


  • mobile application

    May 09th, 2017

    Is Investing in Hybrid Mobile Application Design Really Beneficial for Businesses?

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    In this digital era, mobile marketing is one of the key parts of any business strategy for marking your presence in the web world. When it comes to mobile application design and development, businesses have usually three choices to choose from. You can go native to develop a mobile app for only a single platform … Continue reading Is Investing in Hybrid Mobile Application Design Really Beneficial for Businesses?


  • SEO Voice Search

    April 24th, 2017

    Will Voice Search Really Remove the Need of SEO in the Coming Year?

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    Voice search has a long history than probably you can think. It was first introduced in 2002 though it has been gaining a huge popularity among people with the growing demand for the smartphones. Personal assistants like Cortana and Siri have become more advanced with the passes of time which contribute to increasing the popularity … Continue reading Will Voice Search Really Remove the Need of SEO in the Coming Year?


  • website navigation design

    April 18th, 2017

    Things to Avoid During Website Designing in Cork

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    In this digital era, the first impression matters a lot to draw the attention of the users. It is, therefore, important to create a wow factor in your web pages. Clean, simple, impressive, and engaging are the main mantras to impress the users and compel them to visit your website again and again. Whether you … Continue reading Things to Avoid During Website Designing in Cork


  • Using Video in Website

    April 11th, 2017

    Things You Should Keep in Mind While Using a Video in Website

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    One of the golden rules which you need to follow for creating an effective and functional website is to not do anything just because they are in trend but because they are good for user experience. The more your will give focus on user experience while design and development of the website, the more successful … Continue reading Things You Should Keep in Mind While Using a Video in Website


  • mobile application

    April 04th, 2017

    Why is Mobile Application Design Important in Today’s Business World?

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    There are millions of mobile apps and millions of them are in the development process. But, did you ever thought what made mobile apps so popular? Or why businesses are investing in mobile application design or development? Well, this is mainly because the users rely on the mobile apps for doing most of their daily … Continue reading Why is Mobile Application Design Important in Today’s Business World?


  • internet marketing strategy

    March 28th, 2017

    Know the Significance of Website Development in The Online Marketing Industry

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    In this digital era, pretty much everyone depends on the internet for various activities like booking reservations, shopping, job search, and so on. If you want to reach to such a large customer base, what will be other better options than a website development? From designing of web layout to ensuring the smooth and efficient … Continue reading Know the Significance of Website Development in The Online Marketing Industry