Mobile Usage & Penetration
Mobile Marketing is growing in importance as the growth in smartphones continues at a rapid pace. Today, almost 60% of the Irish population have a smartphone and depending on the consumer demographic this can be up to 90% in younger segments of the population. People are getting more mobile in the way they source information and entertain themselves with 92% of smartphone users using mobile Internet on a daily basis.
Connecting with people when they are out and about through their mobile devices is a huge opportunity for all marketers. It now allows us not just to target consumers on the couch but while they are near your point of purchase and in a ready-to-buy situation. With usage time on mobile increasing all the time it is now being an imperative that companies have a mobile strategy.
Mobile marketing is any activity you can do to connect your business with people while they are on their mobile. There are a number of key mediums and strategies to do this:
1. Website: Ensure your website is mobile responsive as consumers will not navigate a website that is not user friendly on mobile.
2. Mobile Apps: While it can be expensive apps are a great way to engage and connect with customers on a regular basis. See our new mobile application platform.
3. SMS: While care has to taken in the use of SMS there are good opportunities to create awareness and drive engagement. Shortcodes can be a great method to engage consumers and establish lasting connections with them.
4. Location marketing: This is connecting with people on their mobile while they are in a certain location. This is driven by GPS or WIFI AND can be done through apps or SMS. It can offer great opportunity to engage with people at the right time and plac
5. Mobile Advertising: This can be done similar to conventional display through website, apps, or social networks.
Depending on the product/service and the stage of digital planning businesses should be looking at the right mobile solutions for them. The mobile phone is now a lifestyle product carried with their owners 24 hours a day.
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