Lets Get You Mobile

Lets Get You Mobile

Mobile Usage & Penetration

Mobile Marketing is growing in importance as the growth in smartphones continues at a rapid pace. Today, almost 60% of the Irish population have a smartphone and depending on the consumer demographic this can be up to 90% in younger segments of the population. People are getting more mobile in the way they source information and entertain themselves with 92% of smartphone users using mobile Internet on a daily basis.


The Mobile Opportunity

The Mobile Opportunity

Connecting with people when they are out and about through their mobile devices is a huge opportunity for all marketers. It now allows us not just to target consumers on the couch but while they are near your point of purchase and in a ready-to-buy situation. With usage time on mobile increasing all the time it is now being an imperative that companies have a mobile strategy.


What is Mobile Marketing?

What is Mobile Marketing?

Mobile marketing is any activity you can do to connect your business with people while they are on their mobile. There are a number of key mediums and strategies to do this:

1. Website: Ensure your website is mobile responsive as consumers will not navigate a website that is not user friendly on mobile.

2. Mobile Apps: While it can be expensive apps are a great way to engage and connect with customers on a regular basis. See our new mobile application platform.

3. SMS: While care has to taken in the use of SMS there are good opportunities to create awareness and drive engagement. Shortcodes can be a great method to engage consumers and establish lasting connections with them.

4. Location marketing: This is connecting with people on their mobile while they are in a certain location. This is driven by GPS or WIFI AND can be done through apps or SMS. It can offer great opportunity to engage with people at the right time and plac

5. Mobile Advertising: This can be done similar to conventional display through website, apps, or social networks.

Depending on the product/service and the stage of digital planning businesses should be looking at the right mobile solutions for them. The mobile phone is now a lifestyle product carried with their owners 24 hours a day.


Thoughts & opinion

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    September 21st, 2017

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    September 14th, 2017

    Tips for Designing an eCommerce Store for Mobile-first Customers

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    August 30th, 2017

    How to Design a Website to Improve Conversion Rates?

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  • magento

    August 16th, 2017

    How to Leverage the Benefits of Magento Theme Based Capabilities?

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    Building a Magento powered eCommerce store surely opens new ways for business opportunities. Magento comprises numerous features which most of the businesses utilize in innovative ways to make maximum money online. In fact, you will leverage a great benefit in your business by simply using the Magento theme based capabilities. Keep reading to know about … Continue reading How to Leverage the Benefits of Magento Theme Based Capabilities?


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    July 19th, 2017

    5 Reasons Why WooCommerce is the Best Choice for eCommerce Website Development

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    If you have a WordPress website and you are considering it for creating a unique, user-friendly, and feature-rich eCommerce store, migrating your site to WooCommerce is one of the best options to consider. Introduced as a WordPress plugin, WooCommerce is regarded as one of the best platforms for building a user-friendly, easy to use, and … Continue reading 5 Reasons Why WooCommerce is the Best Choice for eCommerce Website Development


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    July 12th, 2017

    Know How Innovative Website Design will Profit Your Business

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    The first impression may not be the last impression but it will surely influence the perception of the users regarding anything. When talking about online business, the very first thing which you need to engage and entertain your customers is an innovative, technically advanced, and user-friendly website. As the user experience matters a lot in … Continue reading Know How Innovative Website Design will Profit Your Business


  • mobile app challenges

    June 28th, 2017

    What are the Major Challenges for the Mobile Application Development Industry?

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    The mobile application development industry has been growing continually since the time of its inspection and will continue to do so in future as well. There are various factors which are responsible for the increasing demands of the mobile application development in Cork. The increasing popularity of the smartphones is one of the major reasons … Continue reading What are the Major Challenges for the Mobile Application Development Industry?


  • high performance

    June 20th, 2017

    How do Magento Developers help in Building High-Performance eCommerce Store on Magento?

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    Nowadays, eCommerce stores serve as a great medium for businesses to expand their business reach and get more profits online. Now, users can buy products and book services by simply using their smart devices and thus significantly reducing the chances of losing customers irrespective of the geographic location. As a lot of businesses invest in … Continue reading How do Magento Developers help in Building High-Performance eCommerce Store on Magento?