Display Advertising In Focus

Digital Advertising

Display Advertising or Digital Advertising has increased significantly in the last few years as the nature of it has changed and it has begun to outperform many other advertising mediums.

What is Digital Advertising?

Digital advertising is effectively displayed adverts on webpages. They come in either static, animated or rich media and can be very impactful brand communication. There are also great opportunities to incorporate display into social media networks.


Return on investment

Where Digital Advertising outperforms others

1. Return on investment: Display is proving a very cost effective and impactful way of achieving results.

2. Optimise your audience: One can now target by demographics, interests, search queries, and even now we can retarget people who have already been on your site. Also, using Pay Per Click (PPC) options means you only pay when you succeed.

3. Value for money: The cost per thousand rates are lower than other mediums while at the same time offering you more relevant consumers.


Digital Advertising Campaign

Key things to know when planning a Digital Advertising Campaign

1. Onsite Targeting: Can I target specific sections of a site? For example, sport or fashion.

2. Visitor Targeting: How does the site allow me target? By gender, age, interest etc?

3. Campaign Timings: Can you book campaigns for specific periods of the day, days of week etc. When choosing display partners you need to be sure they are serving the specific needs of your campaign.

Think beyond the Click

When running a digital advertising campaign it is essential companies think about what happens after someone clicks through and lands on your website or social media page. A clear objective should be set as to what one wants to achieve and what action you require of the visitor. Then this should be consistently measured for performance and optimised.


Thoughts & opinion

  • ecommerce

    July 19th, 2017

    5 Reasons Why WooCommerce is the Best Choice for eCommerce Website Development

    0Comments

    If you have a WordPress website and you are considering it for creating a unique, user-friendly, and feature-rich eCommerce store, migrating your site to WooCommerce is one of the best options to consider. Introduced as a WordPress plugin, WooCommerce is regarded as one of the best platforms for building a user-friendly, easy to use, and … Continue reading 5 Reasons Why WooCommerce is the Best Choice for eCommerce Website Development


  • web design cork

    July 12th, 2017

    Know How Innovative Website Design will Profit Your Business

    0Comments

    The first impression may not be the last impression but it will surely influence the perception of the users regarding anything. When talking about online business, the very first thing which you need to engage and entertain your customers is an innovative, technically advanced, and user-friendly website. As the user experience matters a lot in … Continue reading Know How Innovative Website Design will Profit Your Business


  • mobile app challenges

    June 28th, 2017

    What are the Major Challenges for the Mobile Application Development Industry?

    1Comments

    The mobile application development industry has been growing continually since the time of its inspection and will continue to do so in future as well. There are various factors which are responsible for the increasing demands of the mobile application development in Cork. The increasing popularity of the smartphones is one of the major reasons … Continue reading What are the Major Challenges for the Mobile Application Development Industry?


  • high performance

    June 20th, 2017

    How do Magento Developers help in Building High-Performance eCommerce Store on Magento?

    1Comments

    Nowadays, eCommerce stores serve as a great medium for businesses to expand their business reach and get more profits online. Now, users can buy products and book services by simply using their smart devices and thus significantly reducing the chances of losing customers irrespective of the geographic location. As a lot of businesses invest in … Continue reading How do Magento Developers help in Building High-Performance eCommerce Store on Magento?


  • progressive web application

    June 13th, 2017

    What is A Progressive Web App and Why it Becomes Vital Today?

    0Comments

    Google has been working continually to enhance the web browsing experience for the mobile users. In order to do so, Google has taken several steps to help users in finding virtually any kind of service or product on mobile. If you are running an online business, you must approach professional mobile app developers to keep … Continue reading What is A Progressive Web App and Why it Becomes Vital Today?


  • Tricks & Tweaks

    June 06th, 2017

    5 Website Design Tricks & Tweaks to Boost Conversions

    0Comments

    “How to increase conversion on the website?”. You can find numerous blogs and articles on the web related to this title. But, the answer is always the same story in most of the blogs i.e. use high quality, engaging and relevant content. Although, using high quality, engaging, and unique content on the website is quite … Continue reading 5 Website Design Tricks & Tweaks to Boost Conversions


  • right time

    May 23rd, 2017

    Is It the Right Time to Call for Website Designers in Cork for Website Remodeling?

    0Comments

    Designing a website is not all about graphics and texts. A lot of technicalities, research works, and planning are usually involved while creating an effective, functional, and attractive website. Many people have a misconception that website design in Cork is a one-time investment. But, a website is new only for the time when it gets … Continue reading Is It the Right Time to Call for Website Designers in Cork for Website Remodeling?


  • rich typography

    May 19th, 2017

    4 Website Development Trends Which Will Rule in 2017

    0Comments

    With the development of science and technology, the field of website development and design has been increasing at a significant rate. The growth happens at such incredible rates that it becomes tough for the businesses to keep themselves updated with the latest trends or times. Though your website might be working well for you as … Continue reading 4 Website Development Trends Which Will Rule in 2017