Email Marketing is still one of the most powerful digital marketing tools and depending on the nature of your business can be a very cost effective marketing solution. Email is still the number 1 activity online even ahead of search and social media so there is an important role for it within your digital marketing strategy. In general email still achieves the highest engagement rates on content of any digital platform.
While many people perceive email marketing as SPAM it is important not to think of it as unsolicited mail that only annoys people. Proper email marketing is about engaging purposefully with existing or potential customers and creating valuable relationships. It is about engaging on a positive level with people who have experienced your product or service before or who willingly agreed for you to engage with them. Recent research shows that 67% of people admit to purchasing something offline as a direct result of receiving an email.
Great Email marketing is about sending content to your members that is relevant to them and that they will appreciate. This can come in the format of entertainment, education, or even discounts. In a competitive business environment keeping your business at the top of people’s minds is key.
At The Digital Department we plan email strategy and manage the email database system ensuring that relevant content is going to each segment of your consumer base.
May 23rd, 2017
Is It the Right Time to Call for Website Designers in Cork for Website Remodeling?
Designing a website is not all about graphics and texts. A lot of technicalities, research works, and planning are usually involved while creating an effective, functional, and attractive website. Many people have a misconception that website design in Cork is a one-time investment. But, a website is new only for the time when it gets … Continue reading Is It the Right Time to Call for Website Designers in Cork for Website Remodeling?
May 19th, 2017
4 Website Development Trends Which Will Rule in 2017
With the development of science and technology, the field of website development and design has been increasing at a significant rate. The growth happens at such incredible rates that it becomes tough for the businesses to keep themselves updated with the latest trends or times. Though your website might be working well for you as … Continue reading 4 Website Development Trends Which Will Rule in 2017
May 09th, 2017
Is Investing in Hybrid Mobile Application Design Really Beneficial for Businesses?
In this digital era, mobile marketing is one of the key parts of any business strategy for marking your presence in the web world. When it comes to mobile application design and development, businesses have usually three choices to choose from. You can go native to develop a mobile app for only a single platform … Continue reading Is Investing in Hybrid Mobile Application Design Really Beneficial for Businesses?
April 24th, 2017
Will Voice Search Really Remove the Need of SEO in the Coming Year?
Voice search has a long history than probably you can think. It was first introduced in 2002 though it has been gaining a huge popularity among people with the growing demand for the smartphones. Personal assistants like Cortana and Siri have become more advanced with the passes of time which contribute to increasing the popularity … Continue reading Will Voice Search Really Remove the Need of SEO in the Coming Year?
April 18th, 2017
Things to Avoid During Website Designing in Cork
In this digital era, the first impression matters a lot to draw the attention of the users. It is, therefore, important to create a wow factor in your web pages. Clean, simple, impressive, and engaging are the main mantras to impress the users and compel them to visit your website again and again. Whether you … Continue reading Things to Avoid During Website Designing in Cork
April 11th, 2017
Things You Should Keep in Mind While Using a Video in Website
One of the golden rules which you need to follow for creating an effective and functional website is to not do anything just because they are in trend but because they are good for user experience. The more your will give focus on user experience while design and development of the website, the more successful … Continue reading Things You Should Keep in Mind While Using a Video in Website
April 04th, 2017
Why is Mobile Application Design Important in Today’s Business World?
There are millions of mobile apps and millions of them are in the development process. But, did you ever thought what made mobile apps so popular? Or why businesses are investing in mobile application design or development? Well, this is mainly because the users rely on the mobile apps for doing most of their daily … Continue reading Why is Mobile Application Design Important in Today’s Business World?
March 28th, 2017
Know the Significance of Website Development in The Online Marketing Industry
In this digital era, pretty much everyone depends on the internet for various activities like booking reservations, shopping, job search, and so on. If you want to reach to such a large customer base, what will be other better options than a website development? From designing of web layout to ensuring the smooth and efficient … Continue reading Know the Significance of Website Development in The Online Marketing Industry