Email Marketing is still one of the most powerful digital marketing tools and depending on the nature of your business can be a very cost effective marketing solution. Email is still the number 1 activity online even ahead of search and social media so there is an important role for it within your digital marketing strategy. In general email still achieves the highest engagement rates on content of any digital platform.
While many people perceive email marketing as SPAM it is important not to think of it as unsolicited mail that only annoys people. Proper email marketing is about engaging purposefully with existing or potential customers and creating valuable relationships. It is about engaging on a positive level with people who have experienced your product or service before or who willingly agreed for you to engage with them. Recent research shows that 67% of people admit to purchasing something offline as a direct result of receiving an email.
Great Email marketing is about sending content to your members that is relevant to them and that they will appreciate. This can come in the format of entertainment, education, or even discounts. In a competitive business environment keeping your business at the top of people’s minds is key.
At The Digital Department we plan email strategy and manage the email database system ensuring that relevant content is going to each segment of your consumer base.
July 19th, 2017
5 Reasons Why WooCommerce is the Best Choice for eCommerce Website Development
If you have a WordPress website and you are considering it for creating a unique, user-friendly, and feature-rich eCommerce store, migrating your site to WooCommerce is one of the best options to consider. Introduced as a WordPress plugin, WooCommerce is regarded as one of the best platforms for building a user-friendly, easy to use, and … Continue reading 5 Reasons Why WooCommerce is the Best Choice for eCommerce Website Development
July 12th, 2017
Know How Innovative Website Design will Profit Your Business
The first impression may not be the last impression but it will surely influence the perception of the users regarding anything. When talking about online business, the very first thing which you need to engage and entertain your customers is an innovative, technically advanced, and user-friendly website. As the user experience matters a lot in … Continue reading Know How Innovative Website Design will Profit Your Business
June 28th, 2017
What are the Major Challenges for the Mobile Application Development Industry?
The mobile application development industry has been growing continually since the time of its inspection and will continue to do so in future as well. There are various factors which are responsible for the increasing demands of the mobile application development in Cork. The increasing popularity of the smartphones is one of the major reasons … Continue reading What are the Major Challenges for the Mobile Application Development Industry?
June 20th, 2017
How do Magento Developers help in Building High-Performance eCommerce Store on Magento?
Nowadays, eCommerce stores serve as a great medium for businesses to expand their business reach and get more profits online. Now, users can buy products and book services by simply using their smart devices and thus significantly reducing the chances of losing customers irrespective of the geographic location. As a lot of businesses invest in … Continue reading How do Magento Developers help in Building High-Performance eCommerce Store on Magento?
June 13th, 2017
What is A Progressive Web App and Why it Becomes Vital Today?
Google has been working continually to enhance the web browsing experience for the mobile users. In order to do so, Google has taken several steps to help users in finding virtually any kind of service or product on mobile. If you are running an online business, you must approach professional mobile app developers to keep … Continue reading What is A Progressive Web App and Why it Becomes Vital Today?
June 06th, 2017
5 Website Design Tricks & Tweaks to Boost Conversions
“How to increase conversion on the website?”. You can find numerous blogs and articles on the web related to this title. But, the answer is always the same story in most of the blogs i.e. use high quality, engaging and relevant content. Although, using high quality, engaging, and unique content on the website is quite … Continue reading 5 Website Design Tricks & Tweaks to Boost Conversions
May 23rd, 2017
Is It the Right Time to Call for Website Designers in Cork for Website Remodeling?
Designing a website is not all about graphics and texts. A lot of technicalities, research works, and planning are usually involved while creating an effective, functional, and attractive website. Many people have a misconception that website design in Cork is a one-time investment. But, a website is new only for the time when it gets … Continue reading Is It the Right Time to Call for Website Designers in Cork for Website Remodeling?
May 19th, 2017
4 Website Development Trends Which Will Rule in 2017
With the development of science and technology, the field of website development and design has been increasing at a significant rate. The growth happens at such incredible rates that it becomes tough for the businesses to keep themselves updated with the latest trends or times. Though your website might be working well for you as … Continue reading 4 Website Development Trends Which Will Rule in 2017