Email Marketing is still one of the most powerful digital marketing tools and depending on the nature of your business can be a very cost effective marketing solution. Email is still the number 1 activity online even ahead of search and social media so there is an important role for it within your digital marketing strategy. In general email still achieves the highest engagement rates on content of any digital platform.
While many people perceive email marketing as SPAM it is important not to think of it as unsolicited mail that only annoys people. Proper email marketing is about engaging purposefully with existing or potential customers and creating valuable relationships. It is about engaging on a positive level with people who have experienced your product or service before or who willingly agreed for you to engage with them. Recent research shows that 67% of people admit to purchasing something offline as a direct result of receiving an email.
Great Email marketing is about sending content to your members that is relevant to them and that they will appreciate. This can come in the format of entertainment, education, or even discounts. In a competitive business environment keeping your business at the top of people’s minds is key.
At The Digital Department we plan email strategy and manage the email database system ensuring that relevant content is going to each segment of your consumer base.
September 21st, 2017
Why is Magento 2 Considered as a Great Platform for Mobile Commerce?
There is no denying that M-commerce is on its peak these days. In the past few years, the number of mobile users has reached 100 million. This is why, it is considered as the fastest growing sales channels, and will become the largest in the upcoming years. As the rate of internet surfing is increasing … Continue reading Why is Magento 2 Considered as a Great Platform for Mobile Commerce?
September 14th, 2017
Tips for Designing an eCommerce Store for Mobile-first Customers
In today’s eCommerce industry where 70% of business comes through mobile, it has become important for companies to ready their website for a mobile-first experience. If you too are considering for designing an eCommerce store for mobile, you should have a good understanding of how your customers will view your store in order to create … Continue reading Tips for Designing an eCommerce Store for Mobile-first Customers
August 30th, 2017
How to Design a Website to Improve Conversion Rates?
Sounds so challenging! Isn’t it? Well, it is difficult to ensure good conversation but it is not impossible. With a judicial mix of proper strategies, innovative concepts with modern technologies, you can easily get the results you are expecting from online marketing. Always keep in mind, your visitors can become your customers in the field … Continue reading How to Design a Website to Improve Conversion Rates?
August 16th, 2017
How to Leverage the Benefits of Magento Theme Based Capabilities?
Building a Magento powered eCommerce store surely opens new ways for business opportunities. Magento comprises numerous features which most of the businesses utilize in innovative ways to make maximum money online. In fact, you will leverage a great benefit in your business by simply using the Magento theme based capabilities. Keep reading to know about … Continue reading How to Leverage the Benefits of Magento Theme Based Capabilities?
July 19th, 2017
5 Reasons Why WooCommerce is the Best Choice for eCommerce Website Development
If you have a WordPress website and you are considering it for creating a unique, user-friendly, and feature-rich eCommerce store, migrating your site to WooCommerce is one of the best options to consider. Introduced as a WordPress plugin, WooCommerce is regarded as one of the best platforms for building a user-friendly, easy to use, and … Continue reading 5 Reasons Why WooCommerce is the Best Choice for eCommerce Website Development
July 12th, 2017
Know How Innovative Website Design will Profit Your Business
The first impression may not be the last impression but it will surely influence the perception of the users regarding anything. When talking about online business, the very first thing which you need to engage and entertain your customers is an innovative, technically advanced, and user-friendly website. As the user experience matters a lot in … Continue reading Know How Innovative Website Design will Profit Your Business
June 28th, 2017
What are the Major Challenges for the Mobile Application Development Industry?
The mobile application development industry has been growing continually since the time of its inspection and will continue to do so in future as well. There are various factors which are responsible for the increasing demands of the mobile application development in Cork. The increasing popularity of the smartphones is one of the major reasons … Continue reading What are the Major Challenges for the Mobile Application Development Industry?
June 20th, 2017
How do Magento Developers help in Building High-Performance eCommerce Store on Magento?
Nowadays, eCommerce stores serve as a great medium for businesses to expand their business reach and get more profits online. Now, users can buy products and book services by simply using their smart devices and thus significantly reducing the chances of losing customers irrespective of the geographic location. As a lot of businesses invest in … Continue reading How do Magento Developers help in Building High-Performance eCommerce Store on Magento?