Analytics of performance is key to making things better. The goal of all marketing should be to grow the reach, impact, and hence sales to the target audience. It is often said that where there’s no measurement, there is no management. It is essential for all companies whether big or small to know what is happening with the marketing money they are spending and how they can get greater bang for their buck.
At The Digital Department we analyze performance across all digital platforms to give you a clear picture of how your company is fairing across all mediums.
Depending on the activity and the digital tools plugged into your marketing activity a clear picture can be given on performance and also it sets benchmarks for future performance and improvement. Marketing your product or service is something you should get better at and measurement is key to establishing this progression. Simple structures can now be built into your promotions to allow tracking of performance.
REACH: An Overall figure of how many people a month do you reach online whether through your website, social media, or any other. The Digital Department is consistently engaging strategies to improve this even on the same budget.
Engagement: While it is great having large numbers attracted to your website, social media outlets, or other digital platforms, how interested and engaged people are when they get there is key to them actually becoming paying customers. Also, engagement in the digital world is paramount to growing your reach. The Digital Department constantly measures engagement across all platforms and to see what is really connecting with consumers or not.
Website Analytics: Your website is the hub and center of everything you do and understand how visitors are interacting with it is key to driving any digital marketing strategy forward.
Social Media Analytics:
There are many other key measurement tools across mobile, internet advertising, email and all major digital platforms that can be tailored to meet your needs.
July 19th, 2017
5 Reasons Why WooCommerce is the Best Choice for eCommerce Website Development
If you have a WordPress website and you are considering it for creating a unique, user-friendly, and feature-rich eCommerce store, migrating your site to WooCommerce is one of the best options to consider. Introduced as a WordPress plugin, WooCommerce is regarded as one of the best platforms for building a user-friendly, easy to use, and … Continue reading 5 Reasons Why WooCommerce is the Best Choice for eCommerce Website Development
July 12th, 2017
Know How Innovative Website Design will Profit Your Business
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June 28th, 2017
What are the Major Challenges for the Mobile Application Development Industry?
The mobile application development industry has been growing continually since the time of its inspection and will continue to do so in future as well. There are various factors which are responsible for the increasing demands of the mobile application development in Cork. The increasing popularity of the smartphones is one of the major reasons … Continue reading What are the Major Challenges for the Mobile Application Development Industry?
June 20th, 2017
How do Magento Developers help in Building High-Performance eCommerce Store on Magento?
Nowadays, eCommerce stores serve as a great medium for businesses to expand their business reach and get more profits online. Now, users can buy products and book services by simply using their smart devices and thus significantly reducing the chances of losing customers irrespective of the geographic location. As a lot of businesses invest in … Continue reading How do Magento Developers help in Building High-Performance eCommerce Store on Magento?
June 13th, 2017
What is A Progressive Web App and Why it Becomes Vital Today?
Google has been working continually to enhance the web browsing experience for the mobile users. In order to do so, Google has taken several steps to help users in finding virtually any kind of service or product on mobile. If you are running an online business, you must approach professional mobile app developers to keep … Continue reading What is A Progressive Web App and Why it Becomes Vital Today?
June 06th, 2017
5 Website Design Tricks & Tweaks to Boost Conversions
“How to increase conversion on the website?”. You can find numerous blogs and articles on the web related to this title. But, the answer is always the same story in most of the blogs i.e. use high quality, engaging and relevant content. Although, using high quality, engaging, and unique content on the website is quite … Continue reading 5 Website Design Tricks & Tweaks to Boost Conversions
May 23rd, 2017
Is It the Right Time to Call for Website Designers in Cork for Website Remodeling?
Designing a website is not all about graphics and texts. A lot of technicalities, research works, and planning are usually involved while creating an effective, functional, and attractive website. Many people have a misconception that website design in Cork is a one-time investment. But, a website is new only for the time when it gets … Continue reading Is It the Right Time to Call for Website Designers in Cork for Website Remodeling?
May 19th, 2017
4 Website Development Trends Which Will Rule in 2017
With the development of science and technology, the field of website development and design has been increasing at a significant rate. The growth happens at such incredible rates that it becomes tough for the businesses to keep themselves updated with the latest trends or times. Though your website might be working well for you as … Continue reading 4 Website Development Trends Which Will Rule in 2017