Measuring Performance In Digital Marketing

Analytics of performance

Analytics of performance is key to making things better. The goal of all marketing should be to grow the reach, impact, and hence sales to the target audience. It is often said that where there’s no measurement, there is no management. It is essential for all companies whether big or small to know what is happening with the marketing money they are spending and how they can get greater bang for their buck.

At The Digital Department we analyze performance across all digital platforms to give you a clear picture of how your company is fairing across all mediums.


Website Analytics

So what can be Measured?

Depending on the activity and the digital tools plugged into your marketing activity a clear picture can be given on performance and also it sets benchmarks for future performance and improvement. Marketing your product or service is something you should get better at and measurement is key to establishing this progression. Simple structures can now be built into your promotions to allow tracking of performance.

REACH: An Overall figure of how many people a month do you reach online whether through your website, social media, or any other. The Digital Department is consistently engaging strategies to improve this even on the same budget.

Engagement: While it is great having large numbers attracted to your website, social media outlets, or other digital platforms, how interested and engaged people are when they get there is key to them actually becoming paying customers. Also, engagement in the digital world is paramount to growing your reach. The Digital Department constantly measures engagement across all platforms and to see what is really connecting with consumers or not.

Website Analytics: Your website is the hub and center of everything you do and understand how visitors are interacting with it is key to driving any digital marketing strategy forward.

Social Media Analytics:

There are many other key measurement tools across mobile, internet advertising, email and all major digital platforms that can be tailored to meet your needs.


Thoughts & opinion

  • Magento mobile ecommerce website

    September 21st, 2017

    Why is Magento 2 Considered as a Great Platform for Mobile Commerce?

    0Comments

    There is no denying that M-commerce is on its peak these days. In the past few years, the number of mobile users has reached 100 million. This is why, it is considered as the fastest growing sales channels, and will become the largest in the upcoming years. As the rate of internet surfing is increasing … Continue reading Why is Magento 2 Considered as a Great Platform for Mobile Commerce?


  • mobile first shopping

    September 14th, 2017

    Tips for Designing an eCommerce Store for Mobile-first Customers

    0Comments

    In today’s eCommerce industry where 70% of business comes through mobile, it has become important for companies to ready their website for a mobile-first experience. If you too are considering for designing an eCommerce store for mobile, you should have a good understanding of how your customers will view your store in order to create … Continue reading Tips for Designing an eCommerce Store for Mobile-first Customers


  • website traffic

    August 30th, 2017

    How to Design a Website to Improve Conversion Rates?

    0Comments

    Sounds so challenging! Isn’t it? Well, it is difficult to ensure good conversation but it is not impossible. With a judicial mix of proper strategies, innovative concepts with modern technologies, you can easily get the results you are expecting from online marketing. Always keep in mind, your visitors can become your customers in the field … Continue reading How to Design a Website to Improve Conversion Rates?


  • magento

    August 16th, 2017

    How to Leverage the Benefits of Magento Theme Based Capabilities?

    0Comments

    Building a Magento powered eCommerce store surely opens new ways for business opportunities. Magento comprises numerous features which most of the businesses utilize in innovative ways to make maximum money online. In fact, you will leverage a great benefit in your business by simply using the Magento theme based capabilities. Keep reading to know about … Continue reading How to Leverage the Benefits of Magento Theme Based Capabilities?


  • ecommerce

    July 19th, 2017

    5 Reasons Why WooCommerce is the Best Choice for eCommerce Website Development

    0Comments

    If you have a WordPress website and you are considering it for creating a unique, user-friendly, and feature-rich eCommerce store, migrating your site to WooCommerce is one of the best options to consider. Introduced as a WordPress plugin, WooCommerce is regarded as one of the best platforms for building a user-friendly, easy to use, and … Continue reading 5 Reasons Why WooCommerce is the Best Choice for eCommerce Website Development


  • web design cork

    July 12th, 2017

    Know How Innovative Website Design will Profit Your Business

    0Comments

    The first impression may not be the last impression but it will surely influence the perception of the users regarding anything. When talking about online business, the very first thing which you need to engage and entertain your customers is an innovative, technically advanced, and user-friendly website. As the user experience matters a lot in … Continue reading Know How Innovative Website Design will Profit Your Business


  • mobile app challenges

    June 28th, 2017

    What are the Major Challenges for the Mobile Application Development Industry?

    1Comments

    The mobile application development industry has been growing continually since the time of its inspection and will continue to do so in future as well. There are various factors which are responsible for the increasing demands of the mobile application development in Cork. The increasing popularity of the smartphones is one of the major reasons … Continue reading What are the Major Challenges for the Mobile Application Development Industry?


  • high performance

    June 20th, 2017

    How do Magento Developers help in Building High-Performance eCommerce Store on Magento?

    1Comments

    Nowadays, eCommerce stores serve as a great medium for businesses to expand their business reach and get more profits online. Now, users can buy products and book services by simply using their smart devices and thus significantly reducing the chances of losing customers irrespective of the geographic location. As a lot of businesses invest in … Continue reading How do Magento Developers help in Building High-Performance eCommerce Store on Magento?