Analytics of performance is key to making things better. The goal of all marketing should be to grow the reach, impact, and hence sales to the target audience. It is often said that where there’s no measurement, there is no management. It is essential for all companies whether big or small to know what is happening with the marketing money they are spending and how they can get greater bang for their buck.
At The Digital Department we analyze performance across all digital platforms to give you a clear picture of how your company is fairing across all mediums.
Depending on the activity and the digital tools plugged into your marketing activity a clear picture can be given on performance and also it sets benchmarks for future performance and improvement. Marketing your product or service is something you should get better at and measurement is key to establishing this progression. Simple structures can now be built into your promotions to allow tracking of performance.
REACH: An Overall figure of how many people a month do you reach online whether through your website, social media, or any other. The Digital Department is consistently engaging strategies to improve this even on the same budget.
Engagement: While it is great having large numbers attracted to your website, social media outlets, or other digital platforms, how interested and engaged people are when they get there is key to them actually becoming paying customers. Also, engagement in the digital world is paramount to growing your reach. The Digital Department constantly measures engagement across all platforms and to see what is really connecting with consumers or not.
Website Analytics: Your website is the hub and center of everything you do and understand how visitors are interacting with it is key to driving any digital marketing strategy forward.
Social Media Analytics:
There are many other key measurement tools across mobile, internet advertising, email and all major digital platforms that can be tailored to meet your needs.
November 13th, 2017
What is Semantic Search and How to Get Benefits from It?
Everyone has enough information about SEO and SEO services. But, what a lot of people forget is that search engine optimization is an ongoing process. What was followed by the optimization of the website a few years ago will surely not work today. The reason because the search engines parameters have changed dramatically, so as … Continue reading What is Semantic Search and How to Get Benefits from It?
November 07th, 2017
4 Simple Tricks to Make Your Website User-Friendly
Have you ever visited a dark dense forest? Just imagine that you are in a dark forest and you do not have a map to find out where you should move or any clue what you should do to get out from this situation? What will be your situation? This is exactly what happens when … Continue reading 4 Simple Tricks to Make Your Website User-Friendly
November 02nd, 2017
What Exactly are Mobile App Development Services?
When you hear about mobile app development services, what do really you think about it? A lot of people usually relates it to the design and development of the mobile app. But, mobile app development is far more than this. The fact is that mobile app development is an ongoing process. If you want to … Continue reading What Exactly are Mobile App Development Services?
October 18th, 2017
The 6 Must Do’s to have a website that generates Business.
Do you want a web presence or a lead generator that makes you money? I’m guessing the latter, Building a website is one thing but building one that performs for your business is another. Putting up random webpages yes gives you a web presence but to get a website that generates leads and makes a … Continue reading The 6 Must Do’s to have a website that generates Business.
September 21st, 2017
Why is Magento 2 Considered as a Great Platform for Mobile Commerce?
There is no denying that M-commerce is on its peak these days. In the past few years, the number of mobile users has reached 100 million. This is why, it is considered as the fastest growing sales channels, and will become the largest in the upcoming years. As the rate of internet surfing is increasing … Continue reading Why is Magento 2 Considered as a Great Platform for Mobile Commerce?
September 14th, 2017
Tips for Designing an eCommerce Store for Mobile-first Customers
In today’s eCommerce industry where 70% of business comes through mobile, it has become important for companies to ready their website for a mobile-first experience. If you too are considering for designing an eCommerce store for mobile, you should have a good understanding of how your customers will view your store in order to create … Continue reading Tips for Designing an eCommerce Store for Mobile-first Customers
August 30th, 2017
How to Design a Website to Improve Conversion Rates?
Sounds so challenging! Isn’t it? Well, it is difficult to ensure good conversation but it is not impossible. With a judicial mix of proper strategies, innovative concepts with modern technologies, you can easily get the results you are expecting from online marketing. Always keep in mind, your visitors can become your customers in the field … Continue reading How to Design a Website to Improve Conversion Rates?
August 16th, 2017
How to Leverage the Benefits of Magento Theme Based Capabilities?
Building a Magento powered eCommerce store surely opens new ways for business opportunities. Magento comprises numerous features which most of the businesses utilize in innovative ways to make maximum money online. In fact, you will leverage a great benefit in your business by simply using the Magento theme based capabilities. Keep reading to know about … Continue reading How to Leverage the Benefits of Magento Theme Based Capabilities?