Analytics of performance is key to making things better. The goal of all marketing should be to grow the reach, impact, and hence sales to the target audience. It is often said that where there’s no measurement, there is no management. It is essential for all companies whether big or small to know what is happening with the marketing money they are spending and how they can get greater bang for their buck.
At The Digital Department we analyze performance across all digital platforms to give you a clear picture of how your company is fairing across all mediums.
Depending on the activity and the digital tools plugged into your marketing activity a clear picture can be given on performance and also it sets benchmarks for future performance and improvement. Marketing your product or service is something you should get better at and measurement is key to establishing this progression. Simple structures can now be built into your promotions to allow tracking of performance.
REACH: An Overall figure of how many people a month do you reach online whether through your website, social media, or any other. The Digital Department is consistently engaging strategies to improve this even on the same budget.
Engagement: While it is great having large numbers attracted to your website, social media outlets, or other digital platforms, how interested and engaged people are when they get there is key to them actually becoming paying customers. Also, engagement in the digital world is paramount to growing your reach. The Digital Department constantly measures engagement across all platforms and to see what is really connecting with consumers or not.
Website Analytics: Your website is the hub and center of everything you do and understand how visitors are interacting with it is key to driving any digital marketing strategy forward.
Social Media Analytics:
There are many other key measurement tools across mobile, internet advertising, email and all major digital platforms that can be tailored to meet your needs.
January 08th, 2018
Is Google’s AMP Really the Future of Website Development?
“Nothing remains constant, all things change”, you will see the example of this beautiful line in different walks of life. For instance, if talking about digital marketing, you will find that the concept of digital marketing has completely changed with the passes of time. The innovation and advancement of technology have drastically changed everything. Website … Continue reading Is Google’s AMP Really the Future of Website Development?
January 02nd, 2018
How Directional Cues Improve Users Experience and Maximize Conversion?
If you want to achieve success in the digital marketing industry, you will surely look for a new way to improve the user experience. The competition in the digital marketing industry is rising like a fire in the forest this is why user experience becomes an integral part of any web design projects to ensure … Continue reading How Directional Cues Improve Users Experience and Maximize Conversion?
December 26th, 2017
How Artificial Intelligence Takes Magento eCommerce Development to The Next Level?
The idea of creating a technology which performs all the operations on the behalf of human being is not new. The innovation of computer and even the introduction of artificial intelligence is one of the best examples of it. In fact, the artificial intelligence is a way smarter than other technologies and the human mind. … Continue reading How Artificial Intelligence Takes Magento eCommerce Development to The Next Level?
December 21st, 2017
How can PSD to WordPress Conversion Benefit Your Business?
If you have to explain web programming in a simple way, how will you do it? Well, the basic concept which most of the professional web developers follow when it comes to design and development of the website is Design + Code = Interface No matter how beautiful layout graphic designers create, it cannot be … Continue reading How can PSD to WordPress Conversion Benefit Your Business?
December 04th, 2017
Conversion Optimization: A New Era of SEO Services
If you in the digital marketing industry, you definitely heard about search engine optimization, but have you heard about conversion optimization? Well, a lot of people have not! So, what is conversion optimization? How is it related to search engine optimization? You need to have good information about this before taking SEO services in Ireland. … Continue reading Conversion Optimization: A New Era of SEO Services
November 27th, 2017
What’s New will You See and Experience in Magento 2.2?
The introduction of Magento 2 has completely changed the way how business owners handle their site a few years ago. Integrated with several innovative, user-friendly, and client-centric features, Magento 2 has gained a lot of popularity in a very short duration of time. In fact, a lot of eCommerce store owners still approach certified Magento … Continue reading What’s New will You See and Experience in Magento 2.2?
November 20th, 2017
Why You Should Not Use Templates for eCommerce Website Development?
If you are considering for building your own online store, you can easily find exactly what you need to build your eCommerce stores like eCommerce development platforms, plugins, and even pre-built templates. When talking about templates, you can find hundreds of pre-built templates which are fast, cheap, unique and beautiful. However, most of the professionals … Continue reading Why You Should Not Use Templates for eCommerce Website Development?
November 13th, 2017
What is Semantic Search and How to Get Benefits from It?
Everyone has enough information about SEO and SEO services. But, what a lot of people forget is that search engine optimization is an ongoing process. What was followed by the optimization of the website a few years ago will surely not work today. The reason because the search engines parameters have changed dramatically, so as … Continue reading What is Semantic Search and How to Get Benefits from It?