Analytics of performance is key to making things better. The goal of all marketing should be to grow the reach, impact, and hence sales to the target audience. It is often said that where there’s no measurement, there is no management. It is essential for all companies whether big or small to know what is happening with the marketing money they are spending and how they can get greater bang for their buck.
At The Digital Department we analyze performance across all digital platforms to give you a clear picture of how your company is fairing across all mediums.
Depending on the activity and the digital tools plugged into your marketing activity a clear picture can be given on performance and also it sets benchmarks for future performance and improvement. Marketing your product or service is something you should get better at and measurement is key to establishing this progression. Simple structures can now be built into your promotions to allow tracking of performance.
REACH: An Overall figure of how many people a month do you reach online whether through your website, social media, or any other. The Digital Department is consistently engaging strategies to improve this even on the same budget.
Engagement: While it is great having large numbers attracted to your website, social media outlets, or other digital platforms, how interested and engaged people are when they get there is key to them actually becoming paying customers. Also, engagement in the digital world is paramount to growing your reach. The Digital Department constantly measures engagement across all platforms and to see what is really connecting with consumers or not.
Website Analytics: Your website is the hub and center of everything you do and understand how visitors are interacting with it is key to driving any digital marketing strategy forward.
Social Media Analytics:
There are many other key measurement tools across mobile, internet advertising, email and all major digital platforms that can be tailored to meet your needs.
May 23rd, 2017
Is It the Right Time to Call for Website Designers in Cork for Website Remodeling?
Designing a website is not all about graphics and texts. A lot of technicalities, research works, and planning are usually involved while creating an effective, functional, and attractive website. Many people have a misconception that website design in Cork is a one-time investment. But, a website is new only for the time when it gets … Continue reading Is It the Right Time to Call for Website Designers in Cork for Website Remodeling?
May 19th, 2017
4 Website Development Trends Which Will Rule in 2017
With the development of science and technology, the field of website development and design has been increasing at a significant rate. The growth happens at such incredible rates that it becomes tough for the businesses to keep themselves updated with the latest trends or times. Though your website might be working well for you as … Continue reading 4 Website Development Trends Which Will Rule in 2017
May 09th, 2017
Is Investing in Hybrid Mobile Application Design Really Beneficial for Businesses?
In this digital era, mobile marketing is one of the key parts of any business strategy for marking your presence in the web world. When it comes to mobile application design and development, businesses have usually three choices to choose from. You can go native to develop a mobile app for only a single platform … Continue reading Is Investing in Hybrid Mobile Application Design Really Beneficial for Businesses?
April 24th, 2017
Will Voice Search Really Remove the Need of SEO in the Coming Year?
Voice search has a long history than probably you can think. It was first introduced in 2002 though it has been gaining a huge popularity among people with the growing demand for the smartphones. Personal assistants like Cortana and Siri have become more advanced with the passes of time which contribute to increasing the popularity … Continue reading Will Voice Search Really Remove the Need of SEO in the Coming Year?
April 18th, 2017
Things to Avoid During Website Designing in Cork
In this digital era, the first impression matters a lot to draw the attention of the users. It is, therefore, important to create a wow factor in your web pages. Clean, simple, impressive, and engaging are the main mantras to impress the users and compel them to visit your website again and again. Whether you … Continue reading Things to Avoid During Website Designing in Cork
April 11th, 2017
Things You Should Keep in Mind While Using a Video in Website
One of the golden rules which you need to follow for creating an effective and functional website is to not do anything just because they are in trend but because they are good for user experience. The more your will give focus on user experience while design and development of the website, the more successful … Continue reading Things You Should Keep in Mind While Using a Video in Website
April 04th, 2017
Why is Mobile Application Design Important in Today’s Business World?
There are millions of mobile apps and millions of them are in the development process. But, did you ever thought what made mobile apps so popular? Or why businesses are investing in mobile application design or development? Well, this is mainly because the users rely on the mobile apps for doing most of their daily … Continue reading Why is Mobile Application Design Important in Today’s Business World?
March 28th, 2017
Know the Significance of Website Development in The Online Marketing Industry
In this digital era, pretty much everyone depends on the internet for various activities like booking reservations, shopping, job search, and so on. If you want to reach to such a large customer base, what will be other better options than a website development? From designing of web layout to ensuring the smooth and efficient … Continue reading Know the Significance of Website Development in The Online Marketing Industry